Social Networking can be either total waste of your company’s time and resources, or an invaluable marketing tool. It all depends on the choice of sites and the way in which they are used.
Currently the top sites in the UK are Twitter, Facebook, YouTube, and Linkedin, although new ones are being developed all the time. These sites are ideal for creating a human element to your company and provide many opportunities to supply information and updates on an informal basis whilst gradually building up a portfolio of potential clients.
Please note; I have used the word “informal”. Hard sell could get you banned from the website and can affect your reputation. The following guidelines might help. If you are creating a blog on Twitter or Facebook, take note of what the other bloggers are saying then gradually introduce your product or service into an ongoing conversation, i.e. ask for advice using that as an example. YouTube is a marvellous vehicle for a corporate video providing it has a wide audience appeal. The old BBC guideline of “entertaining and informative programming” seems to be a good example to follow.
However, the main purpose of Social Networking in business is to generate traffic for your own website, and this can be achieved very successfully.