Search Engine Optimisation – SEO
If you want your website to be seen amongst the plethora of online competitors, then Search Engine Optimisation is a must!
What is Search Engine Optimisation?
Technically speaking, search engine optimisation is the process of improving the volume and quality of traffic driven to your website from search engines by organic or algorithmic search results. In layman’s terms, the earlier your site comes in a search results list – i.e. the higher its page rank – the more visitors it will receive. If you’ve ever wondered why a competitor’s site ranks higher than yours, the chances are SEO is at work. Search Engine Optimisation can be applied to different kinds of searches such as image search, geographical search and industry-specific vertical search engines.
Search engine promotion
As an essential part of your online marketing strategy, search engine optimisation considers what people are searching for and the key terms used, plus how search engines work. Effective search engine promotion and an ongoing SEO campaign will not only increase your business’ visibility, but also bring a better return on your online marketing investment. At iCode web design we don’t think Search Engine Optimisation is optional – we consider it essential!
From search engine registration…
We are adept at search engine registration and will ensure that search engine registration applies to your site with numerous search engines. Google contributes more visitors than any other search engine or directory but it is by no means the only player worth submitting to. We know that search engine registration is worthwhile with both generic search engines and specialist low traffic search engines, so we will make sure that your site is submitted appropriately across the web – to maximise your potential market share.
… To search engine promotion
A number of options are available to you and we will advise you accordingly. Pay per Click (PPC) engines is ideal if you need instant top rankings in major search engines. Better placement can also enjoyed through the use of META tags and keywords or phrases. If we have created a brilliant site for you (or you already have one and it just needs traffic), our website promotion know-how can propel you to better positioning.
From submitting your site to appropriate search engines, directories and PPC engines, to exchanging links with other sites, joining traffic exchange programmes and utilising Search Engine Optimization copy, you’re in capable hands.
Please contact us to discover how Search Engine Registration and Search Engine Promotion can work wonders for your website.
Simply call, email or complete our online enquiry form.
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